Need New Carrot to Engage the Chronically Ill? Try Workplace Medical Home as Incentive

Wednesday, February 16th, 2011
This post was written by Patricia Donovan

If water bottles and gift cards no longer cut it with individuals suffering from chronic illness, try offering a medical home at their office, suggests Neal Sofian, director of member engagement at Premera Health. A workplace medical home was just one of several refreshing new spins on health and wellness incentives proposed by Sofian during this week’s webinar on Evaluating Health and Wellness Incentive Programs for Behavior Change.

“I am very much in favor of moving the care and changing the structure of care, in terms of an incentive for chronic illness,” Sofian said. “In the market, we’ve seen that when you can create medical homes at the workplace, make them free for the consumer, salary the physician and then only incent the physicians or provider, it creates a set of incentives that drive the physician and the member together. It eliminates a lot of specialty care cost, because it’s reestablishing a primary care relationship.

“The incentives are now lying between the consumer, the provider and the employer to drive much better adherence around chronic care management. They are only incented around quality incomes like levels of participation in chronic care, levels of participation in pharmaceutical support, completing preventive care screenings and participating in health assessment biometrics.”

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