Making Your Brand Stand Out in a Changing Healthcare Marketplace

Wednesday, January 28th, 2009
This post was written by Melanie Matthews

By the time you read this, I will have returned from a week in Florida, where I took a turn helping my parents recuperate from separate falls. They are on the mend thanks to friends, family and a parade of home healthcare providers. Last Tuesday, in between visits from physical therapists and nurses, we watched the inaugural proceedings. As we listened to President Obama pledge to make healthcare affordable and accessible for all, I realized that many of the problems plaguing healthcare were coming to life right in this sunlit condo. Click here for my impressions on becoming a caregiver overnight.

But even the optimism surrounding Obama’s swearing-in wasn’t enough to jump-start the stock market that day. If your organization hasn’t realized it already, the old rules don’t apply. In this week’s Healthcare Business Weekly Update, Wipfli partner Perry Hanson recommends a survival strategy for healthcare organizations — figure out how to make your brand stand out in a changing healthcare marketplace.

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