Health and Wellness Coaching Trends in 2008

Thursday, May 29th, 2008
This post was written by Melanie Matthews

Health coaching ­— with its focus on wellness, prevention and healthy lifestyle choices — has established its value to the healthcare industry. Organizations hoping to hop on the health coaching bandwagon are faced with an overwhelming number of choices, including program delivery and referral methods, as well as a methodology for calculating ROI.

Who’s currently offering health coaching programs? What are the top delivery methods for health coaching — telephone, e-mail, online or in person? What kind of outcomes are organizations experiencing and what is the patient/client response?

For these answers and much more, download HIN’s free health and wellness coaching 2008 white paper. This white paper is based on a February 2008 e-survey by the Healthcare Intelligence Network (HIN) on health and wellness coaching applications. In response, 235 organizations — many of whom have implemented successful coaching programs — discussed patient outcomes, factors that contribute to a successful program and the challenges of calculating ROI in a fledgling coaching program.

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