Health System Taps YouTube to Educate, Entertain

Wednesday, January 9th, 2008
This post was written by Melanie Matthews

UAB Health System is one of a growing number of healthcare organizations extending the reach of its products and services via YouTube. The UAB ER rap video was conceived and created by UAB Health System’s ER nurses for a National Nurses’ Week contest and celebration. UAB Health System nurses and other staff members are featured in the video. The Alabama-based health system has placed 125 mostly educational videos on YouTube, and has made them viewable from its own Web site.

UAB Health System’s Internet Marketing Manager Susan Reid will detail the organization’s Web 2.0 strategy during Emerging Trends & Opportunities for Healthcare Organizations to Leverage Web 2.0, a February 13, 2008 interactive webinar. Also on the agenda are highlights from the Web 2.0 technologies employed by the Cleveland Clinic and Medical University of South Carolina.

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