Evaluating Health and Wellness Incentive Programs for Behavior Change


Getting people to think about dying is not the first health behavior that comes to mind when employing incentives. However, incentives can be used anywhere in the healthcare continuum — including end of life — to influence behaviors, notes Neal Sofian, MSPH, director of member engagement at Premera Blue Cross. Sofian describes the barriers individuals face at this time in their lives and how the use of incentives can result in exactly the kind of care these patients want and need.

Sofian shared the latest strategies to increase engagement and the results from these efforts during Evaluating Health and Wellness Incentive Programs for Behavior Change, a 45-minute webinar on February 10, 2011.




Length: 3:19 minutes

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