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New Chart: Top 5 Ways to Measure Tobacco Cessation ROI

SUMMARY: CDC data indicates that cigarette-smoking related healthcare expenditures in 2008 in the United States totaled nearly $96 million, and that the employer bears a cost of $3,391 per smoking employee per year, including $1,760 in lost productivity and $1,623 in excess medical expenditures. We wanted to see how organizations are measuring ROI for their tobacco cessation programs.

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The Healthcare Intelligence Network's Smoking Cessation and Prevention Programs e-survey conducted in November 2010 captured the efforts of more than 80 organizations to curb and prevent tobacco use. According to survey respondents, the top 5 ways to measure tobacco cessation cessation ROI include:

  • HRA changes: 44.7 percent

  • Self-report: 39.5 percent

  • Surveys: 36.8 percent

  • Health claims: 28.9 percent

  • Utilization: 21.1 percent


Source: 2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation, July 2011


2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation

2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation takes a comprehensive look at industry activity in health coaching as a whole, then drills down to obesity management and tobacco cessation program data. The disease management data contained in this benchmarks report are derived from three separate surveys conducted in 2010 by the Healthcare Intelligence Network, to which a total of 425 organizations responded.

2011 Benchmarks in Population Health Management: What's Working in Coaching, Weight Control and Tobacco Cessation is available from the Healthcare Intelligence Network for $179 by visiting our Online Bookstore or by calling toll-free (888) 446-3530.




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