Posts Tagged ‘online healthcare marketing’

Infographic: How Consumers Find and Select Healthcare Providers

August 31st, 2018 by Melanie Matthews

Publishing physician ratings and reviews not only provides consumers the information they seek, it supports choice, and can help build loyalty and keep patients in system, according to a new infographic by Press Ganey.

The infographic examines what drives healthcare consumer loyalty and how patients find and select a physician.

Improving the Patient Experience: Engaging Front-line Staff for a System-Wide Action PlanUnityPoint Health has moved from a siloed approach to improving the patient experience at each of its locations to a system-wide approach that encompasses a consistent, baseline experience while still allowing for each institution to address its specific needs. Armed with data from its Press Ganey and CAHPS ® Hospital Survey scores, UnityPoint’s patient experience team developed a front-line staff-driven improvement action plan.

During Improving the Patient Experience: Engaging Front-line Staff for a System-Wide Action Plan a 45-minute webina, now available for replay, Paige Moore, director, patient experience at UnityPoint Health—Des Moines, shares how the organization switched from a top-down, leadership-driven patient experience improvement approach to one that engages front-line staff to own the process.

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Infographic: 3 Keys to Online Healthcare Marketing

December 6th, 2012 by Melanie Matthews

The three keys to successful healthcare online marketing include reaching the healthcare decision-maker, being specific and creating shareable content, according to Fluency Media.

View Fluency Media’s infographic for an overview of online healthcare consumers, the top online medical search terms and with whom healthcare consumers are likely to share online healthcare content.

3 Keys to Online Healthcare Marketing

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