Posts Tagged ‘marketing healthcare services’

Infographic: Medicare Marketing Insights

November 18th, 2019 by Melanie Matthews

The media preferences of seniors are diverse and constantly changing, and they will continue to evolve over time as newer technology and more media options emerge, according to a new infographic by Media Logic USA, LLC.

The infographic provides insight for healthcare marketers optimize Medicare marketing channel selection and targeting for both New-to-Medicare marketing and Medicare Annual Enrollment Period (AEP) marketing in the year ahead.

Proactive Care Management in a Top-Performing ACO: Closing Quality and Care Gaps in High-Risk, High-Utilization PopulationsAs one of 2016’s top 10 performing MSSP accountable care organizations, UT Southwestern Accountable Care Network (UTSACN) generated nearly $17.5 million in shared savings.

Proactive Care Management in a Top-Performing ACO: Closing Quality and Care Gaps in High-Risk, High-Utilization Populations divulges some of the secrets behind UTSACN’s success in the Medicare Shared Savings Program (MSSP) for ACOs. Winning strategies of the UTSACN ACO include a commitment to data analytics to inform programming and improve utilization and quality as well as holding its healthcare providers accountable for clinical and fiscal decisions. Click here for more information.

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Infographic: What’s Missing from Healthcare Marketing Programs

June 12th, 2013 by Melanie Matthews

Healthcare marketing programs are not keeping pace with the changing healthcare landscape. As the new healthcare delivery models take shape, there are a number of elements critical to the success of healthcare marketing programs.

Dan Dunlop, president of Jennings Health, shares these critical elements.

EightImportantElements

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You may also be interested in this related resource: Plunkett’s Health Care Industry Almanac 2013.