Archive for the ‘Customer Service’ Category

Five Steps to Increasing Patient Satisfaction in Hospitals

June 26th, 2008 by Melanie Matthews

hospital patient satisfaction
Healthcare organizations are increasingly sensitized to patient satisfaction levels and their effect on quality ratings. A recent post on ragan.com called A patient’s advice to hospital communicators illustrates that the basics of customer satisfaction in a hospital setting really haven’t changed that much over the last 30 years.

The piece was written in 1980 by Larry Ragan, who founded Ragan Communications in 1968 with the launch of The Ragan Report. He died in 1995 after a two-year bout with Lou Gehrig’s disease. His original column appeared on June 30, 1980 and was reprinted on June 23, 2008.

Besides the standard complaints about hospital gowns and waiting times, Ragan suggests that common courtesy can greatly enhance the experience:

Healthcare providers, don’t call patients by their first names unless they ask you to do so. And nurses, refer to the doctor by using his or her title and the last name rather than saying “The doctor will see you now.”

Communicators, patients and healthcare organizations respond to an entreaty that holds up after 28 years.

Lessons Learned from Failed Retail Clinics

February 1st, 2008 by Melanie Matthews

Recently, CheckUps, retail clinics operating in Wal-marts, closed 23 of its 81 locations, citing debt and the inability to pay its medical staff and vendors. However, Wal-mart executives are still planning to lease space to several hundred clinics over the next two years and to offer space to up to 2,000 clinics in the next six years.

While this news isn’t slowing down the superstore, how will other organizations react to it? Will the results for this organization have an effect on retail clinic strategies of other organizations? Is this a warning for other retail clinics?

During a recent HealthSounds podcast, HIN spoke with Dr. Thomas Atkins, medical director of Sutter Express Care, drugstore-based medical clinics that are part of Sutter Health’s network of hospitals and doctors serving northern California, about establishing locations for retail clinics, sharing information with PCPs and the impact retail clinics can have on reducing non-emergent ED usage as well as healthcare costs.

Dr. Atkins says there are several lessons to learn from Wal-mart’s situation.

“Different clinics will react differently to that news,” says Dr. Atkins. He remarked that commercial operators of retail clinics will look closely at the implications this announcement has for the way that they conduct their business.

Dr. Atkins also noted that organizations like Wal-mart that house these retail clinics will now think twice about their investments with these clinics, specifically regarding the size and space used for the clinics and the reliability of those they contract with.

Health Plan Uses Secret Healthcare Shoppers in Emergency Room Management

November 30th, 2007 by Melanie Matthews

Many healthcare organizations monitor patient satisfaction as part of their overall quality improvement initiatives. As part of an initiative to divert non-essential ER cases to primary care, Wellpoint utilized secret shoppers to evaluate consumers’ experience at its network physician offices and identify ways to improve access. In a recent audio conference on redirecting non-urgent ER cases to more appropriate healthcare settings, Dr. Karen Amstutz, Wellpoint’s regional vice president and medical director of state-sponsored business, described how it went:

We wanted to look at what our members experience when they try to access care appropriately through our physician offices. We began with a secret shopper program to physician offices, which revealed that one of our offices were dropping phone calls and patients were unable to complete a call successfully through to the office. The staff was also directing patients to the ER when the primary care doctor was not available or the clinic was too busy to offer an appointment. Finally, we identified that often the staff didn’t triage our members and ask them questions about what was going on to help them decide how urgent the visit was — whether it was the same day or could be handled the next day.

Based on these findings, we made recommendations to our providers about scheduling appointments and about walk-in hours. … Part of the reason that our providers were willing to accept our interventions is that there’s a very close relationship between our network education representatives and our provider offices. So when we went back to them with secret-shopper information, we already had a very good longstanding relationship on which to say, “Here’s what we’re seeing. Can we talk about how we might work together and help you solve these problems which will help us and our members?”

This was just part of Wellpoint’s approach, which reaped some great reductions in ER visits and hospital admissions per member. It also focused a lot of attention on educating its members about self-care—knowing when to head to the ER and when a visit to the primary doctor should suffice. Extended hours (with special reimbursement codes), nurse triage lines and hospital-health plan collaborations helped, too.

Wooing Physicians to Practice Concierge Medicine

November 8th, 2007 by Melanie Matthews

In an EverythingHealth post this week, Dr. Toni Brayer analyzes the growing trend of concierge medicine. The steady stream of invitations she receives sound more like time share pitches than professional recruitment, promising vacations, meals and museum visits for any physician that will entertain the idea of being set up as a concierge, retainer medical practice.

The invitations are sexy, appealing and seem to be coming at a rapid clip. MDVIP is one of a handful of companies that know primary care physicians are in demand and they know patients are fed up with the long waits, quick visits and difficulty in even seeing the doctor. They know the doctor is burned out, disgusted with the hassles of insurance paperwork and discount rates. The dream of caring for the patient has turned into the nightmare of patient “panels” of 2500 people.

Is this where physicians will head if the industry doesn’t right itself? It’s very tempting.

In Case of Emergency: Emotions Can Cloud Your Judgment

September 27th, 2006 by Melanie Matthews

I pick up a lot on this job that helps make me a wiser and healthier consumer — tips for evaluating healthcare benefits and providers and making smarter lifestyle choices. And I recently learned something else: how to figure out when to go to the emergency room (ER).

One day this month we were finalizing the description for an upcoming audio conference, “Non-Urgent Emergency Room Usage: Proven Ways to Redirect Care to Appropriate Settings.” That evening, my 17-year-old daughter began complaining of head and neck pain, the result of a minor car accident that had occurred that afternoon.

By the time she shared the news about the accident, our primary physician’s office was closed. Not entirely sure that this warranted an ER visit but also disinclined to downplay the risk from a head injury, I took her to the hospital emergency room at around 9 p.m.

Most importantly, her injuries were minor and we were sent home around 1 a.m. with a prescription for muscle relaxants and rest. However, during our four-hour wait for care, I had a lot of time to consider whether I had made the right choice in bringing her there. It was certainly a decision colored by emotion, made by a parent with their child’s best interest at heart. But if I had taken the time to research, I might have come across these guidelines from Health Pages, an online consumer healthcare service that provides a list of good reasons and bad reasons to go to the emergency room. Severe bleeding, signs or heart attack or stroke, loss of consciousness or a major injury such as a head trauma (which, I rationalized, was where we fit in) are some good reasons for going, according to this resource. Sprains, sunburns, rashes, fever (unless the patient is convulsing) and colds, coughs and flu are bad reasons for an ER visit.

Also, a little preparation now can help you make an informed decision in case you or someone in your care needs medical attention outside of doctors’ office hours:

ï‚· Get a primary care physician. Having a regular doctor who keeps your medical history on file, who is available to see you in a pinch and who will take your phone call outside of office hours is one of your best recourses in an emergency.

ï‚· Research other healthcare facilities in your community. Sometimes 24-hour walk-in clinics and minor emergency centers can care for non-urgent conditions faster and less expensively than a hospital ER.

ï‚· Keep important medical information on you. It’s a good idea to carry in your purse or wallet a small card that notes the name and telephone number of your regular doctor, any allergies or chronic medical ailments you may have, and any medications (along with dosage) you may be taking. Also jot down whether you are pregnant. This will save the ER doctor a lot of guesswork when trying to diagnose and treat your condition, particularly if you are unconscious.

ï‚· Locate the best emergency rooms near where you live and work. Not all hospitals are equipped to handle every emergency or even have emergency care. Emergency facilities are rated Level 1, 2 or 3. Those rated Level 3 are the most comprehensive trauma centers with high-tech equipment and specialists on the premises at all times. Level 1 and 2 centers can handle many kinds of emergencies, but may not have specialists on hand for some needs. Find out what type of emergency services are available at the medical facilities in your community.

ï‚· Review Insurance Coverage. Know which emergency services are covered and what instructions you need to follow in urgent situations. For example, if you go to an ER with an ear infection, your health insurance may not cover the cost. Also, some plans require that you notify them within a few hours of being admitted. If you don’t, your treatment may not be covered.

ï‚· If possible, call the ER before you go. There are no guarantees, but notification that you’re on your way may cut down on your waiting time by allowing the staff time to prepare for it. You will probably talk with a triage nurse who will ask you about your symptoms (or those of the person you are assisting) and will tell you whether you need to come in; whether to call the Emergency Medical Service (EMS), which can be reached in most areas by calling 911; what you can do before you arrive; what information you need to bring to the hospital; and whether you will be better off going to a different ER.

ï‚· Take advantage of your health plan’s 24-hour nurse line. Many health plans now provide a 24-hour nurse line that seeks to direct callers to the most appropriate level of care. Through one-on-one counseling available by phone any time of day or night, participants can make more informed decisions about their use of healthcare services.

The American College of Emergency Physicians also offers a list of warning signs that constitute a medical emergency.

Whether as providers advising patients or patients ourselves, we can do our part to reduce unnecessary ER utilization, preserving the service for those who need it the most.

Incentives for Unhealthy Lifestyles

August 15th, 2006 by Melanie Matthews

Bucking the national trend of providing incentives for healthy lifestyles, my home state New Jersey recently passed a new state budget that includes a tax on health club memberships, among other revenue generating tactics.

Never mind the political reasons why there is a revenue shortfall in New Jersey (mostly attributed to home rule) and that this will only cost me about $50 a year. I still find it reprehensible. While the rest of the country is putting more healthcare responsibility in the hands of consumers, New Jersey is making consumers pay for it.

Where’s the logic here? Healthcare costs are increasing in large part due to chronic conditions that are caused by lifestyle choices. Why increase the cost to consumers for choosing to engage in activities that can only improve their health? Why not tax cigarettes, alcohol and high-fat foods? To me that’s a whole lot more digestible.

Customer Service in Healthcare – Yes It Can Exist!

October 14th, 2005 by Melanie Matthews

Like most people in the United States, it’s not often that I’m struck by the customer service given in the healthcare industry. But this week I have to admit I was.

My almost three-year-old son had his first visit to the dentist office and two days later, he received a letter in the mail welcoming him to their practice. It was a friendly, conversational, personalized letter that left me with a very positive view of this practice – I am sold on this practice!

This simple letter probably took only about three to four minutes to write, sign and mail, but will, I believe, have a greater impact than they even know. I have told at least the proverbial 10 people — this time on the good side — about this letter since receiving it – and I only got it yesterday. I’m even writing about it here!

There are so many times that the customer touch points in the healthcare system fall short of anything related to customer service – and yes, patients and members are customers. I challenge all healthcare provider and payor organizations to take a look at their touch points and see what small changes you can make that might have such a big impact.