Infographic: Why a Mobile Strategy Is Key To Engaging Medicaid Members

Monday, February 17th, 2020
This post was written by Melanie Matthews

Despite some misconceptions, smartphones are among the most effective channels for delivering health support. Studies show that the Medicaid population is just as likely to own smartphones as the general population, according to a new infographic by Wellframe Inc.

The infographic examines how Medicaid members currently use technology to help manage their health.

Telephonic and Community-Based Care Coordination Model: An Early Engagement Approach for Medicaid Managed CareWhen the Wisconsin Medicaid managed care program was expanded to include members who had traditionally opted out of the program, the HMOs that were going to serve these members had to optimize their member engagement strategies. Independent Care Plan (iCare), one of the HMOs selected as a Medicaid plan, identified early member engagement after enrollment as a key to success for the program.

Telephonic and Community-Based Care Coordination Model: An Early Engagement Approach for Medicaid Managed Care outlines how iCare has structured its care coordination team, including both telephonic and boots on the ground staff to find, engage and assess Medicaid members.

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