Infographic: Healthcare’s Digital Transformation: Understanding the Patient Journey

Monday, August 21st, 2017
This post was written by Melanie Matthews

The relationship dynamic in the healthcare industry has flipped. Patients today are more self-reliant, informed, and comfortable operating independently to find information and services. This change has come as a direct result of the growing importance of technology in modern lives—consumers have simply grown accustomed to using digital networks to solve their problems. Ninety-three million Americans turned to the Internet to self-diagnose in 2013, and searching for health information is the 3rd most common online activity, according to a new infographic by R2integrated.

The infographic examines the digital habits and considerations that patients go through as they navigate through their decision-making journey—from brand awareness all the way to brand advocacy.

2016 Healthcare Benchmarks: Digital HealthDigital health, also referred to as ‘connected health,’ leverages technology to help identify, track and manage health problems and challenges faced by patients. Person-centric health management is slowly acknowledging the device-driven lives of patients and health plan members and incorporating these tools into care delivery and management efforts.

2016 Healthcare Benchmarks: Digital Health examines program goals, platforms, components, development strategies, target populations and health conditions, patient engagement metrics, results and challenges reported by more than 100 healthcare organizations responding to the February 2016 Digital Health survey by the Healthcare Intelligence Network.

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