4 Patient Engagement Strategies from a Top-Performing Medicare ACO

Tuesday, November 17th, 2015
This post was written by Patricia Donovan

The Memorial Hermann accountable care organization, a top Medicare Shared Savings Programs (MSSP) in terms of quality metrics and cost savings, is proud of the 74 percent patient engagement rate associated with its Complex Care program for individuals with complex health conditions. Here, Mary Folladori, RN, MSN, FACM, CMAC, system director of care management at the Memorial Hermann Physician Network and ACO, outlines four tactics that help to engage high-risk patients in self-management.

First, when we outreach to members during our telephone calls, we identify our team member as calling from Memorial Hermann. We have designed scripts; our team members introduce themselves as members of that particular person’s physician office. We have access to the physician clinic’s electronic medical record (EMR) as well as to the hospital EMR if that member has been hospitalized, so we’re able to represent and present knowledge of that member as part of that physician’s team. All of those combined elements help to build trust and to enhance those engagement rates.

Second, we also have learned over time that we need to offer multiple ways to work with members. Depending on the individual member and family situation, and depending on the risk and complexity of the member, we may have a team member go into one of our facilities to introduce themselves and set up a time for that initial outreach when a transition is being planned. We may meet members in their physician clinics if we have had difficulty outreaching to them. This allows us again to build that trust and rapport with a member, or build a face-to-face relationship base with the family. That has led to that higher telephonic outreach engagement rate of 74 percent.

Third, we also have been able to enhance our engagement rates because we have built very close relationships with care managers on the payor side in the past. Sometimes there might be a different type of relationship between the care or case managers on the insurance side, but in the world of our ACO, we have specifically and deliberately built very close relationships where we have worked out workflows. We get concurrent data reports for most payors so that we’re able to reach out to members in real time—within 24 hours after a discharge, for example. We also get real-time reports on gaps in care, and on frequent or high-cost utilizers.

In the past, we started out using claims that we received. That presented a challenge, because there still is a claims lag in the world we all work within. Now for the most part, we get information directly from our payor partners, which has enabled us to outreach and engage members in a real-time manner rather than three or six months after an acute episode has ended.

And finally, because we are embedded within our physician practices and so much a part of their culture, our physicians talk to their members at that point of care and let them know that a care manager by this name will reach out to them. They explain the reason for the program and encourage that member or family to participate.

Source: Care Coordination in an ACO: Population Health Management from Wellness to End-of-Life

http://hin.3dcartstores.com/Care-Coordination-in-an-ACO-Population-Health-Management-from-Wellness-to-End-of-Life_p_5092.html

Care Coordination in an ACO: Population Health Management from Wellness to End-of-Life details Memorial Hermann’s carefully executed journey to quality and the culmination of the ACO’s community-based care management program.

Tags:

Related Posts:





Comments are closed.