Infographic: Marketing Healthcare to Baby Boomers

Wednesday, April 29th, 2015
This post was written by Melanie Matthews

Baby Boomers make up more than a quarter of the population of the United States and as they reach retirement age, are seeking information and answers to questions about Medicare insurance plans. Healthcare marketers should be capitalizing on this incredible growth opportunity, advises OHO Interactive.

OHO’s Marketing Healthcare to Baby Boomers Infographic gives healthcare marketers valuable insight into how Baby Boomers like to receive information about health-related matters, their online usage behaviors, and how they envision themselves.

Accountable Care: Bridging the Health Information Divide, First EditionThe ecosystem that comprises the United States healthcare system has embraced a technological revolution and the pace of change is accelerating. The ability of physicians, caregivers, and administrators to share needed healthcare information, both clinical and administrative, to improve the health of populations has improved and advanced beyond what was unimaginable earlier in history.

Accountable Care: Bridging the Health Information Divide, First Edition touches on many elements of this technological journey with a focal point of clinically integrated accountable care organizations (ACOs) at the epicenter. As the nation and global health system shifts focus from volume-driven care to performance and quality-driven care, leadership is returning to the provider. This is resulting in a greater emphasis on clinical and administrative performance and on the priority of improving population health.

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