Healthcare Trends for 2010: Reform, Revenue & Resources

Wednesday, December 2nd, 2009
This post was written by Melanie Matthews

In a year when healthcare reform shared the spotlight with the health of the economy, just over two-fifths — 41.7 percent — of respondents said 2009 was a better year for their organization than 2008, according to results of a new study of healthcare trends for 2010 by the Healthcare Intelligence Network (HIN).

The year’s weak economy had the most significant impact on business operations, said almost three-fourths of respondents (71.2 percent). Just over half of respondents — 52.1 percent — expect some version of healthcare reform to be enacted before the close of 2009, with cost containment the most important aspect of healthcare reform for one-sixth of respondents (16.8 percent).

The HIN Healthcare Trends for 2010 e-survey examined the most pressing issues for healthcare organizations as they prepare for the new year and documented the ideas and programs that contributed to respondents’ profitability as well as healthy outcomes for patients, members and employees.

“These survey results leave no doubt that healthcare reform — particularly those areas dealing with coverage, reimbursement, quality and performance, and access — are of paramount importance to the healthcare executives responding to this survey,” noted Melanie Matthews, HIN executive vice president and chief operating officer. She noted the value of the survey data to executives planning for the coming business year and praised the entrepreneurship and creativity of organizations that launched new products and streamlined operations to maximize profitibility — examples of which are contained in the Trends 2010 survey summary.

Healthcare Trends for 2010: Reform, Revenue & Resources Top of Mind is a complimentary executive summary of responses from 100 healthcare organizations who ranked top-of-mind concerns for the year ahead and reported their organizations’ best and worst business decisions in 2009.

According to healthcare consultant William DeMarco, president and CEO of DeMarco and Associates, the seeds of reform have already been planted. “We’re watching what’s happening on a state-by-state basis in Minnesota, Wisconsin and Massachusetts, and other places around the country, and seeing reform happen before our very eyes,” DeMarco observed during a recent webinar on 2010 Healthcare Marketplace and Health Reform Drivers. “Things like funding for comparative effectiveness are already here. This isn’t something companies have to wait for under a healthcare reform plan; it was part of the stimulus package.

“The conversion to ICD-10 has been talked about for years and years,” he continued. “The more programs that give providers severity-adjusted information, the more clearly the providers and payors will see eye-to-eye to determine what needs to be done. It doesn’t have to be done from on high. It can be done at a local level, a regional level or a statewide level.”

The Healthcare Intelligence Network conducts monthly e-surveys on topics of interest to the healthcare industry. To review results from recent surveys, click here. HIN survey results are indicated by the red and blue “HIN” logo.

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