New Modes in Medication Adherence, from Musical Pill Caps to Health Coaching

Wednesday, February 18th, 2009
This post was written by Melanie Matthews

Came across some interesting tactics this week to reduce medication non-compliance, which is the fourth leading cause of death in the U.S. and costs the healthcare industry upwards of $150 billion annually. Scary to think that of 1.8 billion medications prescribed annually, only 50 percent are taken correctly by the patient.

First, Hummingbird Health Coaching is driving patient medication adherence through behavioral health coaching. Its latest health improvement effort is called Adherence Rx, a program that leverages health coaching with state-of-the-art technology and the latest teachings of behavioral science to “improve patient adherence and impacts patient outcomes, brand loyalty and brand profitability.” Says Hummingbird: “AdherenceRx helps bring cost-effective and improved healthcare to patients by giving them the resources and tools to become successful. One-on-one coaching increases patient understanding of their disease state, medications, and adopting a healthy lifestyle as well as offers ongoing support to ultimately change behavior and drive sustainable results.”

Next, Vitality GlowCaps, the intelligent pill cap that illuminates and plays a melody at dosage times, announced a partnership with Meridian Health to distribute GlowCaps through the Meridian Home Store and Meridian pharmacies, as well as on its own Web site and via amazon.com. The company says this partnership allows for a greater reach to those battling with medication adherence.

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