Wellness Program Enrollment Rates Vary by Industry

Thursday, September 11th, 2008
This post was written by Melanie Matthews

Enrollment rates in wellness and health coaching progarms vary significantly by industry, according to a nationwide study by Gordian Health Solutions, a leading personal health coaching company.

Over a two-year course, the study looked at enrollment rates in Gordian’s programs by examining nearly 1.3 million employees at more than 125 organizations and businesses. The study showed industry-specific enrollment rates relative to the study population
average.

“The study results show a significant difference in rate of health coaching engagement by industry sector. One take-away is that organizations considering implementing or revamping a wellness initiative should look at best practices within their respective industry sector to see what worked and what didn’t work,” said Adam Long, Ph.D., vice president of research and informatics for Gordian.

The listing of industry sectors included in the study and their relative rates of enrollment is as follows:

  • 1. Healthcare and Social Assistance: 157 percent of the average
  • 2. Food Manufacturing: 151 percent
  • 3. Other Manufacturing: 104 percent
  • 4. Professional/Scientific/Technical: 97 percent
  • 5. Finance and Insurance: 92 percent
  • 6. Retail Trade: 62 percent
  • 7. Educational Services: 60 percent
  • 8. Information: 47 percent
  • 9. Construction: 44 percent
  • 10. Utilities: 22 percent
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