Move Over Orange: Think Pink as October Ushers in Breast Cancer Awareness Month

Monday, October 1st, 2007
This post was written by Melanie Matthews

Social networking is a big part of today’s online environment—whether you’re a student, a business professional or even a breast cancer survivor.

As October 1 marks the beginning of Breast Cancer Awareness month, General Mills and Ellen DeGeneres have announced the inception of, an online community geared toward bringing together people who have been affected by the disease.

Through its MySpace page, breast cancer patients, survivors, supporters and medical professionals alike band together in continuing the fight for a cure to this disease that claims more than 40,000 lives a year. With the slogan “One person’s story is another person’s hope,” PinkTogether encourages its visitors to share their stories and struggles in hopes that they will provide inspiration for others.

Social networking seems to be the new frontier for disease management and wellness, as a recent blog post notes that baby boomers are using social networking sites more often. As this new phenomena is gaining momentum in the healthcare industry, it will be interesting to see both patient and provider responses to this new wave of “treatment.”

Social networking in the healthcare arena doesn’t stop there. In fact, Bob Coffield’s healthcare law blog references a new physician-exclusive tool—PeerClip—that helps physicians, physician assistants and nurse practioners collaborate with colleagues. Just how these new social networking sites will change the face of disease management and healthcare as a whole remains to be seen.

General Mills is furthering the cause of breast cancer awareness by donating $2 million to Susan G. Komen for the Cure and adorning many of their products in pink. Purchasing these products serves as a sign of support in the fight against breast cancer.

I don’t know about you, but I will be eating more than my fair share of Cheerios this month.

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