Baby Boomers are Linked In: Opportunity for DM and Wellness Programs?

Thursday, September 13th, 2007
This post was written by Melanie Matthews

The New York Times reports that baby boomers are using social networking sites more often. Is this an opportunity for healthcare organizations to be-“friend” this population? Or at least be flies on the “walls” of these healthcare consumers?

Does a social networking site pose an opportunity for health coaching and in-home monitoring?

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2 Responses to “Baby Boomers are Linked In: Opportunity for DM and Wellness Programs?”

  1. […] networking seems to be the new frontier for disease management and wellness, as a recent blog post notes that baby boomers are using social networking sites more often. As this new phenomena is […]

  2. […] networking seems to be the new frontier for disease management and wellness, as a recent blog post notes that baby boomers are using social networking sites more often. As this new phenomena is […]