American Cancer Society to Devote All Ad Dollars to Problem of Uninsured

Friday, August 31st, 2007
This post was written by Melanie Matthews

The New York Times reports that in response to research linking a lack of insurance to delays in detecting malignancies, the American Cancer Society is devoting its entire $15 million advertising budget this year to the consequences of inadequate health coverage. This is a change from its usual disease-specific advertising messages, such as those targeting smoking cessation. The article cites a 2003 study that estimated that one of every 10 cancer patients was uninsured.

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