In Healthcare, All Media Not Created Equal

Monday, July 16th, 2007
This post was written by Melanie Matthews

In this week’s HIN Business Weekly Update, the title of the featured white paper from Cohorts — All Patients are Not Created Equal — could not be more apt. Many of this week’s newsmakers are tapping new media to market to their respective populations, from health plans speaking the urban language of 20-somethings to hospices offering e-support to long-distance caregivers via the Internet. Also, SAMHSA has a new toolkit — a media mix of print, posters and CD — to attack the problem of fetal alcohol spectrum disorders in native populations.

Is your organization wading into new media waters — podcasts, video, text messaging or blogging, for example — to broaden its reach, or just trying to figure out what it all means? Post a comment here and let us know.

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