Archive for February, 2007

Healthcare for the New Generations: Understanding and Engaging Generation “Xers” and “Yers” Through Tailored Products and Channels

February 28th, 2007 by Melanie Matthews

Lee Aase, Mayo clinic’s manager of national media and new media is a self-described borderline Baby Boomer/GenX-er charged with tapping new media channels such as podcasts and streaming video to deliver Mayo’s health information to increasingly younger consumers. Experience has shown that it takes a life event such as the birth of a child or a parent’s illness to get young people thinking about health coverage and care. But sometimes an emergency can be a defining moment. When an uninsured family member suddenly took ill, Lee pressed his organization’s newly launched cell phone health tool into action and averted a costly ER visit. Scott Schroeder, president and CEO of Cohorts, Inc., defines the segments of Generation X and Generation Y and how marketing channels and messages should be influenced by these segments.

Aase and Schroeder, along with Aric Hooverson, account director, Grey Worldwide San Francisco and Shelley Patchin, director of advertising, Wellpoint, provided an overview of the media preferences of these generations and the impact these preferences are having on healthcare marketing, products and services during a March 28, 2007 audio conference, Healthcare for the New Generations: Understanding and Engaging Generation “Xers” and “Yers” Through Tailored Products and Channels.

Click here to listen to comments from Aase and Schroeder online.

Utilizing Medical Homes To Create a Patient-Centered Approach to Managing Chronic Conditions

February 23rd, 2007 by Melanie Matthews

In the patient-centered “medical home” model, patients’ families and communities have clear-cut responsibilities, explained Elizabeth Reardon, a consultant with Commonwealth Medicine in Massachusetts. Healthcare organizations can draw parallels from Ed Wagner’s chronic care model and learn from the groundbreaking work pediatricians have done to assure continuity of care for children with special healthcare needs. She suggested tactics and resources for drawing families and communities into the medical home model. Click here to listen to her comments.

Reardon, along with Anne Hernandez, director of operations of APS Healthcare and Dr. George Rust, senior consultant for APS Healthcare and Interim Director of the National Center for Primary Care, Morehouse School of Medicine, shared strategies on building an effective medical home project and the impact these programs can have on patient outcomes and satisfaction during a March 7, 2007 audio conference, Utilizing Medical Homes to Create a Patient-Centered Approach to Managing Chronic Conditions.

Essential Elements for Physician Practice PFP Success: Key Steps in EHR Selection and Implementation

February 16th, 2007 by Melanie Matthews

Implementing an electronic health record (EHR) in 1998 has transformed the way the four-location North Fulton Family Practice in Georgia does business. Dr. Jim Morrow, North Fulton’s vice president and chief information officer, described how the EHR has enhanced physician-patient “face time”and care management and improved efficiency, productivity and profitability at the 20-provider practice. He even said that having an EHR has made him a better physician. Dr. Joel Diamond, medical director of Diamond, Fera and Associates, explained how concentrating on people rather than IT and engaging the medical leadership and the rest of the staff at the University of Pittsburgh Medical Center for successful hospital implementation of an electronic health record and how these lessons can be applied to a physician practice. Diamond also described how his practice achieved a one-year ROI turnaround from its EHR implementation.

Dr. Morrow and Dr. Diamond provided physician practices with the key factors to consider when deciding to implement an EHR, along with the critical steps to a successful EHR implementation during a March 21, 2007 audio conference, Essential Elements for Physician Practice PFP Success: Key Steps in EHR Selection and Implementation.

Click here to listen to their comments.

NPI: Strategies for an Implementation Process To Meet the May 2007 Deadline

February 14th, 2007 by Melanie Matthews

The NPI implementation deadline is less than 175 days away, but only 1.5 million NPIs have been issued to date. Listen to Matt Wallach, Health Market Science’s chief marketing officer, described the wide-reaching implications of NPI use, the ideal management team to direct the implementation effort, and the provider and payor education that must occur to avoid “potentially severe” issues related to the May 2007 deadline. Lynn Somers Syrek, director of operations support and NPI project manager at Coventry Health Plans, described how Coventry is preparing for the NPI deadline and the type of training the organization is providing to its employees. Click here to listen to Lynn’s comments. Wallach and Syrek described what steps organizations need to take to ensure compliance by the May 2007 NPI deadline during a December 12th audio conference, NPI: Strategies for an Implementation Process To Meet the May 2007 Deadline.

CMS’ Voluntary Physician Reporting Program: Preparing for the Feedback and 2007 Updates

February 14th, 2007 by Melanie Matthews

Dr. Bruce Bagley, medical director of quality improvement with the American Academy of Family Physicians, described his organization’s willingness to support physicians as CMS expands its Physician Voluntary Reporting Program (PVRP), the role of electronic medical records in the CMS initiative, and predicted just how long this program will remain voluntary. Participating in PVRP can have a daunting effect on office work flow. Each time CMS adds a measure to PVRP, Beaver Medical Group in Redlands, California has to reconfigure its entire IT system. Click here to listen to Dr. Bagley. Dr. Ronald Bangasser, a family practice physician with Beaver, described the impact that sharing quality data with CMS has had on his organization, his predictions for the expansion of the reporting program, and his view of the recently legislated financial incentives CMS will award to participating physicians beginning in July 2007. Click here to listen to Dr. Bangasser.

Dr. Bagley and Dr. Bangasser provided an update on the CMS’ voluntary reporting program and what impact the program will have on physician practices in 2007 during a January 9th audio conference, CMS’ Voluntary Physician Reporting Program: Preparing for the Feedback and 2007 Updates.

Managing Transitions to Care for the Dually Eligible Medicare and Medicaid Patient

February 2nd, 2007 by Melanie Matthews

Beyond the issues one might expect from serving the dual eligible population, the Minnesota Senior Health Options’ (MSHO) program also addresses the service barriers that occur in a rural setting. Sarah Keenan, clinical liaison with Medica, described how MSHO responds to these service issues and how the inevitable breakdowns during care transitions are managed through MSHO’s “care coordination” efforts, which ensure communication between providers and follow a patient seamlessly through transitions of care. The flexibility inherent in MassHealth’s Senior Care Options model empowers providers to offer on-site and community-based care to enrollees, improves the level of service offered to diverse populations and offers participants a seamless transition to the Medicare part D pharmacy benefits. Diane Flanders, director of coordinated care systems for MassHealth, provided an overview of the unique partnership that is designed to keep its seniors as well as possible, and in their homes and communities for as long as possible. Keenan and Flanders described how to create a coordinated care management approach for dual eligibles during a February 14th audio conference, Managing Transitions to Care for the Dually Eligible Medicare and Medicaid Patient.

Click here to listen to their comments.