Few Healthcare Providers Paying Per Click

Friday, February 24th, 2006
This post was written by Melanie Matthews

Dr. Masoud Almasi, a pediatrician in Bridgewater, N.J., is slightly ahead of his peers in advertising his physician practice online.

I recently conducted a very unscientific poll of how healthcare provider organizations in New Jersey are using the Internet to market their services. It turns out, Dr. Almasi is way ahead of the curve.

On my Google search of pediatricians in Neptune, N.J., (my hometown),

Dr. Almasi’s practice, Better Care Pediatrics, was the only pediatric practice placing Google adwords for the following keyword search conducted on Google: pediatricians, Neptune, N.J.

As I continued on my quest to find provider organizations advertising their services on the Internet, I found that cardiac rehab facilities, along with hospitals, nursing homes and hospice programs are also not taking advantage of the potential benefits of Google’s pay per click advertising avenue, Google Adsense.

Two home care agencies, Expert Home Care and Care Plus Home Health, however, are advertising through Google Adsense.

I think there is an opportunity here. It might not be huge, but it’s worth looking into. We’ve all seen the statistics on the number of people who use the Internet to search for healthcare information. It just might make sense to advertise where your potential patients might be searching.

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