Winning Toolkits

Wednesday, October 19th, 2005
This post was written by Melanie Matthews

Congratulations to the winners of our first annual Healthcare Toolkits contest. We are so impressed by the breadth of content and creativity exhibited in the nearly 60 toolkits we received that we’ve decided to make this contest an annual event. We applaud all of these efforts and thank our independent panel of judges for their painstaking evaluations.

Toolkits is an industry buzzword referring to just about any concerted effort to inform a target group about a subject of interest to them—via print, CD-ROM, the Internet or any combination thereof. Being in the business of communicating ourselves, we wanted to see this concept in action, especially with the industry call to arm consumers with enough information to intelligently craft their own healthcare coverage and care. Hence, the contest.

The winning toolkits identified by our judges go beyond information by attempting to alleviate the fear and confusion inherent in three difficult scenarios: coping with a breast cancer diagnosis, recognizing and reporting domestic violence, and returning to daily life following an inpatient stay at a psychiatric facility.

During National Breast Cancer Awareness Month, we’re happy to coincidentally but fittingly award first prize to The Eden Communications Group of Maplewood, N.J. for the MyHealth, MyJourneyâ„¢ patient navigation kit, which walks breast cancer patients through their diagnosis and care. By giving these patients motivational and physical tools to plan and document their treatment, this toolkit empowers the patient to take charge of their own care. The artwork that accents the kit comes from breast cancer survivors, providing a visual reminder of hope, support and solidarity. Bravo to Eden, which developed this toolkit for Pfizer Oncology.

Second place went to PacifiCare® Behavioral Health for the Treatment Plan Toolkit it developed for persons hospitalized for mental health disorders. This toolkit’s goal is to ensure continuity of care after an inpatient stay in a psychiatric facility. The kit educates patients about their care plans, communicating with their physicians and developing a support network among other resources.

Blue Cross Blue Shield of Michigan won third prize for its toolkit sensitizing providers to the problem of domestic violence. This packet of resources and patient handouts helps healthcare professionals screen for, identify and document confirmed or suspected cases of domestic abuse. There are even displays for waiting rooms.

Have a look at our winning entries and judging panel, and send us an email at if you’d like to be notified about the 2006 Healthcare Toolkits contest.

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