Preventative Medicine

Thursday, July 29th, 2004
This post was written by Melanie Matthews

Yesterday during our audio conference on The Role of Behavior Modification in Disease Management: How To Maximize Your Program’s Effectiveness, one of our speakers mentioned the shift that needs to occur from sick care to preventive care in the U.S, remarking that we take better care of our cars than we take care of our bodies.

And while I eat my five servings of vegetables and fruits a day, exercise at least five days a week, drink 8 glasses of water daily, and am in “good health,” I hardly ever go to the doctor for “prevention.” I do, however, change my car’s oil every 2,000 miles.

It seems that even though my habits are healthy I still need “behavior modification.” 

Highlighted during yesterday’s conference, was a pilot project conducted by CorpHealth for a large employer group with 75,000 lives. The pilot project included 20,000 lives, Richard Citrin, vice president of health and productivity at CorpHealth. Based on an identification process, nearly 7 percent of the group was identified as being at risk for high healthcare utilization. The project used a variety of engagement and intervention strategies to address this group.

Also presenting was Gregg Lehman, president and CEO of Gordian Health Solutions. Gordian uses a combination of tools for effective behavior modification, including personal physicians, health coaches, educational materials and a supporting care team. 

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