Healthcare Social Business Strategy: Driving Adoption with Social, Mobile and Cloud Technologies

There are two key mistakes healthcare companies make when adopting social or mobile technologies, explains Andrew Dixon, senior vice president of marketing and operations, Igloo Software. Dixon describes what’s driving the aggressive growth of interactive patient care communities and suggests how responsibility for social strategy — which he defines as both an internal and external communications strategy — should be assigned.

Dixon discussed the key elements of an effective social strategy, along with and best practice guidance from healthcare social strategies having a bottom line impact during a May 1, 2013 webinar, Healthcare Social Business Strategy: Driving Adoption with Social, Mobile and Cloud Technologies, a 45-minute program sponsored by The Healthcare Intelligence Network, now available for replay.


Length: 7:02 minutes